Career Details

Digital Media Buying and Planning Certification

Description

The IAB Digital Media Buying and Planning Certification (DBPC) is a defining industry credential for digital media buying and planning professionals. Individuals who earn the certification have demonstrated their knowledge and competency in the content areas outlined in the DBPC Exam Blueprint, and are dedicated to upholding high standards of ethical and professional practice in the industry. Individuals meeting eligibility requirements must pass a multiple-choice exam in order to qualify for certification and earn the DBPC designation. Digital Media Buyers and Planners work closely with Advertisers and Publishers to deliver exceptional service throughout the media buying lifecycle. They accomplish this by developing media objectives, creating strategic digital media plans, negotiating terms and conditions, and optimizing campaign performance while purchase audience-targeted advertising space to deliver a designated marketing initiative.

Certifying Organization

Interactive Advertising Bureau

Details

If significant education or training is needed? No
If significant work experience is needed? No
Is an exam required? Yes
How many years until certification must be renewed? 2 year(s)
Certification can be renewed with Continuing Education Units? Yes
Certification can be renewed with re-examination? Yes
Certification can be renewed with Continuing Professional Development? No
Certification can be renewed in multiple ways? Yes

Certificates

Certifying Organization

Manufacturers Representatives Educational Research Foundation

Type

A - Core

Certifying Organization

Hospitality Sales and Marketing Association International

Type

B - Advanced

Certifying Organization

Hospitality Sales and Marketing Association International

Type

B - Advanced

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