Description
Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.
Interests
- Enterprising
- Artistic
- Social
Work Values
- Independence
- Achievement
- Working Conditions
Work Styles
- Attention to Detail
- Integrity
- Initiative
- Dependability
- Persistence
Tasks
- Respond to requests for information from the media or designate an appropriate spokesperson or information source.
- Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
- Post and update content on the company's Web site and social media outlets.
- Write press releases or other media communications to promote clients.
- Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
Work Activities
- Communicating with People Outside the Organization
- Communicating with Supervisors, Peers, or Subordinates
- Getting Information
- Establishing and Maintaining Interpersonal Relationships
- Developing Objectives and Strategies
Detailed Work Activities
- Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
- Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
- Observing, receiving, and otherwise obtaining information from all relevant sources.
- Developing constructive and cooperative working relationships with others, and maintaining them over time.
- Establishing long-range objectives and specifying the strategies and actions to achieve them.
- Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
- Analyzing information and evaluating results to choose the best solution and solve problems.
- Developing specific goals and plans to prioritize, organize, and accomplish your work.
- Keeping up-to-date technically and applying new knowledge to your job.
- Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
Technology Skills
- Web page creation and editing software
- Graphics or photo imaging software
- Web platform development software
- Video creation and editing software
- Data base user interface and query software
Abilities
- Oral Comprehension
- Oral Expression
- Speech Clarity
- Speech Recognition
- Written Expression
Skills
- Active Listening
- Speaking
- Reading Comprehension
- Social Perceptiveness
- Writing
Knowledge
- Communications and Media
- English Language
- Administration and Management
- Customer and Personal Service
- Sales and Marketing
Most Common Education Level
The “Most Common Education Level” refers to the level of education held by the majority of workers in a given occupation. For example, if the highest percentage of workers in a role have an Associate’s Degree, that suggests this is the typical educational requirement. Knowing this helps you plan how many years of education you may need to pursue that career.
Certificates
Certificate name
IBM Certified Specialist - Unica Campaign V8.5Certifying Organization
IBM Corporation
Type
Product/Equipment
Certificate name
Certified Professional of Incentive ManagementCertifying Organization
Incentive Marketing Association
Type
Advanced
Certificate name
Strategic Communication Management ProfessionalCertifying Organization
Global Communication Certification Council
Type
Advanced
Certificate name
Certified Public Information OfficerCertifying Organization
International Foundation for Protection Officers
Type
Specialty
Certificate name
Certified Recycling Systems - Technical AssociateCertifying Organization
Solid Waste Association of North America
Type
Core
Income Percentile
The income percentiles show how earnings are distributed within a profession. The 10th percentile means that 10% of workers earned less than that amount. The median (50th percentile) indicates that half of workers earned more, and half earned less. The 90th percentile reflects what the top 10% of earners in the field make.
| Income Percentile | Annual Income |
|---|---|
| Low (10%) | $57,745 |
| Median (50%) | $77,626 |
| High (90%) | $119,973 |
Income by Experience
This table shows how income typically grows with experience—from entry level (0–2 years), to mid-level (3–5 years), to senior level (6–8 years), to expert level (8+ years).
| Experience | Income |
|---|---|
Entry Level  | $72,064 |
| Mid Level | $85,837 |
| Senior Level | $102,591 |
| Expert Level | $140,433 |
Employability
There are currently 308,000 jobs in this career path. Over the next 10 years, that number is expected to increase to 327,200 positions, reflecting a projected growth of 6%.
The Projected Job Growth figure refers to the expected increase or decrease in employment within a specific career field over a certain period of time.
Projected Job Growth of 6%
Related Careers
The career information and data on this site incorporates information from O*NET Web Services, Lightcast, CareerOneStop, and the U.S. Bureau of Labor Statistics (BLS). For more details regarding the data sources and the specific information sourced, click here.
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