Description
Originate and prepare written material, such as scripts, stories, advertisements, and other material.
Interests
- Artistic
- Enterprising
Work Values
- Achievement
- Support
- Working Conditions
Work Styles
- Dependability
- Persistence
- Cooperation
- Initiative
- Attention to Detail
Tasks
- Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
- Vary language and tone of messages based on product and medium.
- Present drafts and ideas to clients.
- Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
- Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.
Work Activities
- Getting Information
- Communicating with People Outside the Organization
- Communicating with Supervisors, Peers, or Subordinates
- Selling or Influencing Others
- Thinking Creatively
Detailed Work Activities
- Getting Information - Observing, receiving, and otherwise obtaining information from all relevant sources.
- Communicating with People Outside the Organization - Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
- Communicating with Supervisors, Peers, or Subordinates - Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
- Selling or Influencing Others - Convincing others to buy merchandise/goods or to otherwise change their minds or actions.
- Thinking Creatively - Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
- Establishing and Maintaining Interpersonal Relationships - Developing constructive and cooperative working relationships with others, and maintaining them over time.
- Coordinating the Work and Activities of Others - Getting members of a group to work together to accomplish tasks.
- Making Decisions and Solving Problems - Analyzing information and evaluating results to choose the best solution and solve problems.
- Organizing, Planning, and Prioritizing Work - Developing specific goals and plans to prioritize, organize, and accomplish your work.
- Updating and Using Relevant Knowledge - Keeping up-to-date technically and applying new knowledge to your job.
Technology Skills
- Video creation and editing software
- Web page creation and editing software
- Presentation software
- Graphics or photo imaging software
- Desktop publishing software
Skills
- Writing
- Reading Comprehension
- Active Listening
- Speaking
- Critical Thinking
Knowledge
- Sales and Marketing
- Communications and Media
- Customer and Personal Service
- Computers and Electronics
Most Common Education Level
The “Most Common Education Level” refers to the level of education held by the majority of workers in a given occupation. For example, if the highest percentage of workers in a role have an Associate’s Degree, that suggests this is the typical educational requirement. Knowing this helps you plan how many years of education you may need to pursue that career.
Certificates
Certificate name
Author Accelerator Book Coach CertificationCertifying Organization
Author Accelerator
Type
Product/Equipment
Income Percentile
The income percentiles show how earnings are distributed within a profession. The 10th percentile means that 10% of workers earned less than that amount. The median (50th percentile) indicates that half of workers earned more, and half earned less. The 90th percentile reflects what the top 10% of earners in the field make.
| Income Percentile | Income |
|---|---|
| Low (10%) | $NaN |
| Median (50%) | $NaN |
| High (90%) | $NaN |
Income by Experience
This table shows how income typically grows with experience—from entry level (0–2 years), to mid-level (3–7 years), to senior level (8+ years).
| Experience | Income |
|---|---|
| Entry Level | $50,000 |
| Mid Level | $100,000 |
| Senior Level | $150,000 |
Employability
There are currently 150,700 jobs in this career path. Over the next 10 years, that number is expected to increase to 158,400 positions, reflecting a projected growth of 5%.
The Projected Job Growth figure refers to the expected increase or decrease in employment within a specific career field over a certain period of time.
Projected Job Growth of 5%
The career information and data on this site incorporates information from O*NET Web Services by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), with ONET® being a registered trademark of USDOL/ETA. Used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA; CareerOneStop, sponsored by the U.S. Department of Labor, Employment and Training Administration (DOLETA) and the Minnesota Department of Employment and Economic Development (DEED); and the U.S. Bureau of Labor Statistics (BLS).
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