Description
Formulate design concepts and presentation approaches for visual productions and media, such as print, broadcasting, video, and film. Direct workers engaged in artwork or layout design.
Interests
- Artistic
- Enterprising
Work Values
- Independence
- Achievement
- Working Conditions
Work Styles
- Dependability
- Attention to Detail
- Persistence
- Cooperation
- Innovation
Tasks
- Work with creative directors to develop design solutions.
- Present final layouts to clients for approval.
- Manage own accounts and projects, working within budget and scheduling requirements.
- Confer with creative, art, copywriting, or production department heads to discuss client requirements and presentation concepts and to coordinate creative activities.
- Confer with clients to determine objectives, budget, background information, and presentation approaches, styles, and techniques.
Work Activities
- Thinking Creatively
- Working with Computers
- Communicating with Supervisors, Peers, or Subordinates
- Getting Information
- Making Decisions and Solving Problems
Detailed Work Activities
- Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
- Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
- Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
- Observing, receiving, and otherwise obtaining information from all relevant sources.
- Analyzing information and evaluating results to choose the best solution and solve problems.
- Keeping up-to-date technically and applying new knowledge to your job.
- Developing specific goals and plans to prioritize, organize, and accomplish your work.
- Developing constructive and cooperative working relationships with others, and maintaining them over time.
- Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
- Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.
Technology Skills
- Web platform development software
- Video creation and editing software
- Graphics or photo imaging software
- Presentation software
- Web page creation and editing software
Abilities
- Fluency of Ideas
- Originality
- Near Vision
- Oral Comprehension
- Oral Expression
Skills
- Active Listening
- Speaking
- Critical Thinking
- Judgment and Decision Making
- Reading Comprehension
Knowledge
- Design
- Computers and Electronics
- English Language
- Fine Arts
- Communications and Media
Most Common Education Level
The “Most Common Education Level” refers to the level of education held by the majority of workers in a given occupation. For example, if the highest percentage of workers in a role have an Associate’s Degree, that suggests this is the typical educational requirement. Knowing this helps you plan how many years of education you may need to pursue that career.
Certificates
Certificate name
Certified Graphic Communication ManagerCertifying Organization
International Publishing Management Association
Type
Advanced
Income Percentile
The income percentiles show how earnings are distributed within a profession. The 10th percentile means that 10% of workers earned less than that amount. The median (50th percentile) indicates that half of workers earned more, and half earned less. The 90th percentile reflects what the top 10% of earners in the field make.
| Income Percentile | Annual Income |
|---|---|
| Low (10%) | $60,087 |
| Median (50%) | $104,766 |
| High (90%) | $159,914 |
Income by Experience
This table shows how income typically grows with experience—from entry level (0–2 years), to mid-level (3–5 years), to senior level (6–8 years), to expert level (8+ years).
| Experience | Income |
|---|---|
Entry Level  | $57,931 |
| Mid Level | $86,000 |
| Senior Level | $103,960 |
| Expert Level | $145,449 |
Employability
There are currently 126,600 jobs in this career path. Over the next 10 years, that number is expected to increase to 133,200 positions, reflecting a projected growth of 5%.
The Projected Job Growth figure refers to the expected increase or decrease in employment within a specific career field over a certain period of time.
Projected Job Growth of 5%
Related Careers
The career information and data on this site incorporates information from O*NET Web Services, Lightcast, CareerOneStop, and the U.S. Bureau of Labor Statistics (BLS). For more details regarding the data sources and the specific information sourced, click here.
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