Overview
Responsibilities
T-A-S-K
Education
Income & Employability
Video Resources
Related Careers

Description

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

Interests

  • Enterprising
  • Conventional
  • Investigative

Learn More about Interests

Work Values

  • Achievement
  • Working Conditions
  • Independence

Learn More about Work Values

Work Styles

  • Analytical Thinking
  • Attention to Detail
  • Initiative
  • Dependability
  • Adaptability/Flexibility

Learn More about Work Styles

Tasks

  • Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
  • Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
  • Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
  • Participate in the development or implementation of online marketing strategy.
  • Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.

Work Activities

  • Working with Computers
  • Analyzing Data or Information
  • Updating and Using Relevant Knowledge
  • Making Decisions and Solving Problems
  • Getting Information

Detailed Work Activities

  • Working with Computers - Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
  • Analyzing Data or Information - Identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts.
  • Updating and Using Relevant Knowledge - Keeping up-to-date technically and applying new knowledge to your job.
  • Making Decisions and Solving Problems - Analyzing information and evaluating results to choose the best solution and solve problems.
  • Getting Information - Observing, receiving, and otherwise obtaining information from all relevant sources.
  • Processing Information - Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data.
  • Developing Objectives and Strategies - Establishing long-range objectives and specifying the strategies and actions to achieve them.
  • Thinking Creatively - Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
  • Communicating with Supervisors, Peers, or Subordinates - Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
  • Interpreting the Meaning of Information for Others - Translating or explaining what information means and how it can be used.

Technology Skills

  • Web platform development software
  • Graphics or photo imaging software
  • Data base user interface and query software
  • Business intelligence and data analysis software
  • Sales and marketing software

Skills

  • Complex Problem Solving
  • Reading Comprehension
  • Active Learning
  • Active Listening
  • Critical Thinking

Knowledge

  • Sales and Marketing
  • Computers and Electronics
  • English Language
  • Communications and Media
  • Mathematics

Most Common Education Level

The “Most Common Education Level” refers to the level of education held by the majority of workers in a given occupation. For example, if the highest percentage of workers in a role have an Associate’s Degree, that suggests this is the typical educational requirement. Knowing this helps you plan how many years of education you may need to pursue that career.

Certificates

Certifying Organization

YouScience

Type

Core

Certifying Organization

Online Marketing Certified Professionals

Type

Core

Certifying Organization

Adobe Systems Incorporated

Type

Product/Equipment

Certificate name

Marketing Fundamentals

Certifying Organization

YouScience

Type

Core

Certifying Organization

Certified Internet Web Professionals

Type

Core

Income Percentile

The income percentiles show how earnings are distributed within a profession. The 10th percentile means that 10% of workers earned less than that amount. The median (50th percentile) indicates that half of workers earned more, and half earned less. The 90th percentile reflects what the top 10% of earners in the field make.

Income PercentileIncome
Low (10%)$NaN
Median (50%)$NaN
High (90%)$NaN

Income by Experience

This table shows how income typically grows with experience—from entry level (0–2 years), to mid-level (3–7 years), to senior level (8+ years).

ExperienceIncome
Entry Level$50,000
Mid Level$100,000
Senior Level$150,000

Employability

There are currently 903,400 jobs in this career path. Over the next 10 years, that number is expected to increase to 978,300 positions, reflecting a projected growth of 8%.

The Projected Job Growth figure refers to the expected increase or decrease in employment within a specific career field over a certain period of time.

Projected Job Growth of 8%

The career information and data on this site incorporates information from O*NET Web Services by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), with ONET® being a registered trademark of USDOL/ETA. Used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA; CareerOneStop, sponsored by the U.S. Department of Labor, Employment and Training Administration (DOLETA) and the Minnesota Department of Employment and Economic Development (DEED); and the U.S. Bureau of Labor Statistics (BLS).

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