Description
Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
Interests
- Enterprising
- Conventional
- Investigative
Work Values
- Achievement
- Working Conditions
- Independence
Work Styles
- Analytical Thinking
- Attention to Detail
- Initiative
- Dependability
- Adaptability/Flexibility
Tasks
- Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
- Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
- Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
- Participate in the development or implementation of online marketing strategy.
- Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
Work Activities
- Working with Computers
- Analyzing Data or Information
- Updating and Using Relevant Knowledge
- Making Decisions and Solving Problems
- Getting Information
Detailed Work Activities
- Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
- Identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts.
- Keeping up-to-date technically and applying new knowledge to your job.
- Analyzing information and evaluating results to choose the best solution and solve problems.
- Observing, receiving, and otherwise obtaining information from all relevant sources.
- Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data.
- Establishing long-range objectives and specifying the strategies and actions to achieve them.
- Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
- Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
- Translating or explaining what information means and how it can be used.
Technology Skills
- Web platform development software
- Graphics or photo imaging software
- Data base user interface and query software
- Business intelligence and data analysis software
- Sales and marketing software
Abilities
- Oral Comprehension
- Oral Expression
- Written Comprehension
- Deductive Reasoning
- Fluency of Ideas
Skills
- Complex Problem Solving
- Reading Comprehension
- Active Learning
- Active Listening
- Critical Thinking
Knowledge
- Sales and Marketing
- Computers and Electronics
- English Language
- Communications and Media
- Mathematics
Most Common Education Level
The “Most Common Education Level” refers to the level of education held by the majority of workers in a given occupation. For example, if the highest percentage of workers in a role have an Associate’s Degree, that suggests this is the typical educational requirement. Knowing this helps you plan how many years of education you may need to pursue that career.
Certificates
Certificate name
Adobe Insight AnalystCertifying Organization
Adobe Systems Incorporated
Type
Product/Equipment
Certificate name
Adobe Digital AnalystCertifying Organization
Adobe Systems Incorporated
Type
Product/Equipment
Certificate name
Adobe Target Business PractitionerCertifying Organization
Adobe Systems Incorporated
Type
Advanced
Income Percentile
The income percentiles show how earnings are distributed within a profession. The 10th percentile means that 10% of workers earned less than that amount. The median (50th percentile) indicates that half of workers earned more, and half earned less. The 90th percentile reflects what the top 10% of earners in the field make.
| Income Percentile | Annual Income |
|---|---|
| Low (10%) | $53,062 |
| Median (50%) | $73,259 |
| High (90%) | $124,352 |
Income by Experience
This table shows how income typically grows with experience—from entry level (0–2 years), to mid-level (3–5 years), to senior level (6–8 years), to expert level (8+ years).
| Experience | Income |
|---|---|
Entry Level  | N/A |
| Mid Level | N/A |
| Senior Level | N/A |
| Expert Level | N/A |
Employability
There are currently 903,400 jobs in this career path. Over the next 10 years, that number is expected to increase to 978,300 positions, reflecting a projected growth of 8%.
The Projected Job Growth figure refers to the expected increase or decrease in employment within a specific career field over a certain period of time.
Projected Job Growth of 8%
Related Careers
The career information and data on this site incorporates information from O*NET Web Services, Lightcast, CareerOneStop, and the U.S. Bureau of Labor Statistics (BLS). For more details regarding the data sources and the specific information sourced, click here.
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