Description
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Interests
- Enterprising
- Conventional
- Artistic
Work Values
- Working Conditions
- Achievement
- Independence
Work Styles
- Initiative
- Cooperation
- Dependability
- Attention to Detail
- Adaptability/Flexibility
Tasks
- Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
- Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
- Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
- Coordinate with the media to disseminate advertising.
- Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
Work Activities
- Working with Computers
- Communicating with People Outside the Organization
- Getting Information
- Communicating with Supervisors, Peers, or Subordinates
- Organizing, Planning, and Prioritizing Work
Detailed Work Activities
- Working with Computers - Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
- Communicating with People Outside the Organization - Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
- Getting Information - Observing, receiving, and otherwise obtaining information from all relevant sources.
- Communicating with Supervisors, Peers, or Subordinates - Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
- Organizing, Planning, and Prioritizing Work - Developing specific goals and plans to prioritize, organize, and accomplish your work.
- Thinking Creatively - Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
- Establishing and Maintaining Interpersonal Relationships - Developing constructive and cooperative working relationships with others, and maintaining them over time.
- Making Decisions and Solving Problems - Analyzing information and evaluating results to choose the best solution and solve problems.
- Updating and Using Relevant Knowledge - Keeping up-to-date technically and applying new knowledge to your job.
- Selling or Influencing Others - Convincing others to buy merchandise/goods or to otherwise change their minds or actions.
Technology Skills
- Video creation and editing software
- Web page creation and editing software
- Analytical or scientific software
- Data base user interface and query software
- Electronic mail software
Skills
- Active Listening
- Critical Thinking
- Social Perceptiveness
- Speaking
- Judgment and Decision Making
Knowledge
- Sales and Marketing
- English Language
- Communications and Media
- Customer and Personal Service
- Administration and Management
Most Common Education Level
The “Most Common Education Level” refers to the level of education held by the majority of workers in a given occupation. For example, if the highest percentage of workers in a role have an Associate’s Degree, that suggests this is the typical educational requirement. Knowing this helps you plan how many years of education you may need to pursue that career.
Certificates
Certificate name
Certified Innovation LeaderCertifying Organization
Association of International Product Marketing and Management
Type
Advanced
Certifying Organization
Adobe Systems Incorporated
Type
Product/Equipment
Certificate name
Certified Strategic Alliance ProfessionalCertifying Organization
Association of Strategic Alliance Professionals
Type
Core
Certificate name
Credit Union Certified Marketing ExecutiveCertifying Organization
Credit Union National Association
Type
Advanced
Certificate name
Adobe Audience Manager Architect Master CertificationCertifying Organization
Adobe Systems Incorporated
Type
Product/Equipment
Income Percentile
The income percentiles show how earnings are distributed within a profession. The 10th percentile means that 10% of workers earned less than that amount. The median (50th percentile) indicates that half of workers earned more, and half earned less. The 90th percentile reflects what the top 10% of earners in the field make.
| Income Percentile | Income |
|---|---|
| Low (10%) | $NaN |
| Median (50%) | $NaN |
| High (90%) | $NaN |
Income by Experience
This table shows how income typically grows with experience—from entry level (0–2 years), to mid-level (3–7 years), to senior level (8+ years).
| Experience | Income |
|---|---|
| Entry Level | $50,000 |
| Mid Level | $100,000 |
| Senior Level | $150,000 |
Employability
There are currently 22,200 jobs in this career path. Over the next 10 years, that number is expected to decrease to 21,700 positions, reflecting a projected decline of -3%.
The Projected Job Growth figure refers to the expected increase or decrease in employment within a specific career field over a certain period of time.
Projected Job Growth of -3%
The career information and data on this site incorporates information from O*NET Web Services by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), with ONET® being a registered trademark of USDOL/ETA. Used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA; CareerOneStop, sponsored by the U.S. Department of Labor, Employment and Training Administration (DOLETA) and the Minnesota Department of Employment and Economic Development (DEED); and the U.S. Bureau of Labor Statistics (BLS).
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