Description
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Interests
- Enterprising
- Conventional
- Artistic
Work Values
- Working Conditions
- Achievement
- Independence
Work Styles
- Initiative
- Cooperation
- Dependability
- Attention to Detail
- Adaptability/Flexibility
Tasks
- Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
- Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
- Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
- Coordinate with the media to disseminate advertising.
- Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
Work Activities
- Working with Computers
- Communicating with People Outside the Organization
- Getting Information
- Communicating with Supervisors, Peers, or Subordinates
- Organizing, Planning, and Prioritizing Work
Detailed Work Activities
- Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
- Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
- Observing, receiving, and otherwise obtaining information from all relevant sources.
- Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
- Developing specific goals and plans to prioritize, organize, and accomplish your work.
- Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
- Developing constructive and cooperative working relationships with others, and maintaining them over time.
- Analyzing information and evaluating results to choose the best solution and solve problems.
- Keeping up-to-date technically and applying new knowledge to your job.
- Convincing others to buy merchandise/goods or to otherwise change their minds or actions.
Technology Skills
- Video creation and editing software
- Web page creation and editing software
- Analytical or scientific software
- Data base user interface and query software
- Electronic mail software
Abilities
- Oral Expression
- Oral Comprehension
- Speech Clarity
- Written Comprehension
- Deductive Reasoning
Skills
- Active Listening
- Critical Thinking
- Social Perceptiveness
- Speaking
- Judgment and Decision Making
Knowledge
- Sales and Marketing
- English Language
- Communications and Media
- Customer and Personal Service
- Administration and Management
Most Common Education Level
The “Most Common Education Level” refers to the level of education held by the majority of workers in a given occupation. For example, if the highest percentage of workers in a role have an Associate’s Degree, that suggests this is the typical educational requirement. Knowing this helps you plan how many years of education you may need to pursue that career.
Certificates
Certificate name
Certified Strategic Alliance ProfessionalCertifying Organization
Association of Strategic Alliance Professionals
Type
Core
Certificate name
Independent Rental Owner ProfessionalCertifying Organization
National Apartment Association
Type
Core
Certificate name
IgCC Plan Examiner with ASHRAE 189.1Certifying Organization
International Code Council
Type
Specialty
Certificate name
Accredited Cruise ManagerCertifying Organization
Cruise Lines International Association
Type
Advanced
Certificate name
test vaniCertifying Organization
Association of Insolvency and Restructuring Advisors
Type
Income Percentile
The income percentiles show how earnings are distributed within a profession. The 10th percentile means that 10% of workers earned less than that amount. The median (50th percentile) indicates that half of workers earned more, and half earned less. The 90th percentile reflects what the top 10% of earners in the field make.
| Income Percentile | Annual Income |
|---|---|
| Low (10%) | $57,010 |
| Median (50%) | $122,090 |
| High (90%) | 239,200+ |
Income by Experience
This table shows how income typically grows with experience—from entry level (0–2 years), to mid-level (3–5 years), to senior level (6–8 years), to expert level (8+ years).
| Experience | Income |
|---|---|
Entry Level  | $109,717 |
| Mid Level | $132,812 |
| Senior Level | $154,577 |
| Expert Level | $204,446 |
Employability
There are currently 22,200 jobs in this career path. Over the next 10 years, that number is expected to decrease to 21,700 positions, reflecting a projected decline of -3%.
The Projected Job Growth figure refers to the expected increase or decrease in employment within a specific career field over a certain period of time.
Projected Job Growth of -3%
Related Careers
The career information and data on this site incorporates information from O*NET Web Services, Lightcast, CareerOneStop, and the U.S. Bureau of Labor Statistics (BLS). For more details regarding the data sources and the specific information sourced, click here.
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