Career Details

Professional Certified Marketer

Description

Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments. The American Marketing Association's Professional Certified Marketer (PCM) program gives you a tangible, convenient way to do both. You can earn the PCM designation by passing a comprehensive exam covering the key areas of marketing. Developed with input from hundreds of marketing experts, the PCM program meets strict national professional certification criteria and standards for excellence in marketing.

Certifying Organization

American Marketing Association

Details

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Certificates

Certificate name

Adobe Campaign Standard Business Practitioner Expert Certification

Certifying Organization

Adobe Systems Incorporated

Type

Product/Equipment

Certificate name

Master in Residential Marketing

Certifying Organization

National Association of Home Builders

Type

Advanced

Certificate name

Accredited Cruise Manager

Certifying Organization

Cruise Lines International Association

Type

Advanced

Marketing Managers

Median Annual Income

$157,620

Projected Job Growth

+8 %

Career Cluster(s)

Marketing & Sales

Most Common Education Level

Bachelor's degree

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

EnterprisingConventional

Sales Managers

Median Annual Income

$135,160

Projected Job Growth

+6 %

Career Cluster(s)

Marketing & Sales

Most Common Education Level

Bachelor's degree

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EnterprisingConventional

Public Relations Managers

Median Annual Income

$134,760

Projected Job Growth

+7 %

Career Cluster(s)

Management & Entrepreneurship

Most Common Education Level

Bachelor's degree

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

EnterprisingConventionalSocial

Fundraising Managers

Median Annual Income

$119,200

Projected Job Growth

+6 %

Career Cluster(s)

Hospitality, Events, & Tourism

Most Common Education Level

Bachelor's degree

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

EnterprisingConventionalSocial

Fundraisers

Median Annual Income

$64,160

Projected Job Growth

+6 %

Career Cluster(s)

Hospitality, Events, & Tourism

Most Common Education Level

Bachelor's degree

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

EnterprisingSocialConventional

Market Research Analysts and Marketing Specialists

Median Annual Income

$74,680

Projected Job Growth

+8 %

Career Cluster(s)

Marketing & Sales

Most Common Education Level

Bachelor's degree

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

EnterprisingConventionalInvestigative

Search Marketing Strategists

Median Annual Income

$74,680

Projected Job Growth

+8 %

Career Cluster(s)

Marketing & Sales

Most Common Education Level

Bachelor's degree

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

EnterprisingConventionalInvestigative

Online Merchants

Median Annual Income

$79,590

Projected Job Growth

+5 %

Career Cluster(s)

Management & Entrepreneurship

Most Common Education Level

Bachelor's degree

Conduct retail activities of businesses operating exclusively online. May perform duties such as preparing business strategies, buying merchandise, managing inventory, implementing marketing activities, fulfilling and shipping online orders, and balancing financial records.

ConventionalEnterprising

Public Relations Specialists

Median Annual Income

$66,750

Projected Job Growth

+6 %

Career Cluster(s)

Management & Entrepreneurship

Most Common Education Level

Bachelor's degree

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

EnterprisingArtisticSocial

Advertising Sales Agents

Median Annual Income

$61,270

Projected Job Growth

-7 %

Career Cluster(s)

Marketing & Sales

Most Common Education Level

High school diploma or equivalent

Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.

EnterprisingConventionalArtistic