Adobe Campaign Standard Business Practitioner Expert Certification

Median Annual Income

$157,620

Projected Job Growth

+8 %

Career Cluster(s)

Marketing & Sales

Most Common Education Level

Bachelor's degree

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Median Annual Income

$135,160

Projected Job Growth

+6 %

Career Cluster(s)

Marketing & Sales

Most Common Education Level

Bachelor's degree

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Median Annual Income

$134,760

Projected Job Growth

+7 %

Career Cluster(s)

Management & Entrepreneurship

Most Common Education Level

Bachelor's degree

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

Median Annual Income

$119,200

Projected Job Growth

+6 %

Career Cluster(s)

Hospitality, Events, & Tourism

Most Common Education Level

Bachelor's degree

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

Median Annual Income

$64,160

Projected Job Growth

+6 %

Career Cluster(s)

Hospitality, Events, & Tourism

Most Common Education Level

Bachelor's degree

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

Median Annual Income

$74,680

Projected Job Growth

+8 %

Career Cluster(s)

Marketing & Sales

Most Common Education Level

Bachelor's degree

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

Median Annual Income

$74,680

Projected Job Growth

+8 %

Career Cluster(s)

Marketing & Sales

Most Common Education Level

Bachelor's degree

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

Median Annual Income

$79,590

Projected Job Growth

+5 %

Career Cluster(s)

Management & Entrepreneurship

Most Common Education Level

Bachelor's degree

Conduct retail activities of businesses operating exclusively online. May perform duties such as preparing business strategies, buying merchandise, managing inventory, implementing marketing activities, fulfilling and shipping online orders, and balancing financial records.

Median Annual Income

$66,750

Projected Job Growth

+6 %

Career Cluster(s)

Management & Entrepreneurship

Most Common Education Level

Bachelor's degree

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

Median Annual Income

$61,270

Projected Job Growth

-7 %

Career Cluster(s)

Marketing & Sales

Most Common Education Level

High school diploma or equivalent

Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.