IBM Certified Specialist - Content Analytics and Search V2.2

Median Annual Income

$122,090

Projected Job Growth

+6 %

Career Cluster(s)

Marketing & Sales

Most Common Education Level

Bachelor's degree

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Median Annual Income

$122,090

Projected Job Growth

+7 %

Career Cluster(s)

Management & Entrepreneurship

Most Common Education Level

Bachelor's degree

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

Median Annual Income

$122,090

Projected Job Growth

+5 %

Career Cluster(s)

Supply Chain & Transportation

Most Common Education Level

Bachelor's degree

Plan, direct, or coordinate the activities of buyers, purchasing officers, and related workers involved in purchasing materials, products, and services. Includes wholesale or retail trade merchandising managers and procurement managers.

Median Annual Income

$122,090

Projected Job Growth

-3 %

Career Cluster(s)

Marketing & Sales

Most Common Education Level

Bachelor's degree

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Median Annual Income

$73,259

Projected Job Growth

+8 %

Career Cluster(s)

Marketing & Sales

Most Common Education Level

Bachelor's degree

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

Median Annual Income

$73,259

Projected Job Growth

+8 %

Career Cluster(s)

Marketing & Sales

Most Common Education Level

Bachelor's degree

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

Median Annual Income

$96,112

Projected Job Growth

+5 %

Career Cluster(s)

Management & Entrepreneurship

Most Common Education Level

Bachelor's degree

Conduct retail activities of businesses operating exclusively online. May perform duties such as preparing business strategies, buying merchandise, managing inventory, implementing marketing activities, fulfilling and shipping online orders, and balancing financial records.

Median Annual Income

$105,473

Projected Job Growth

+36 %

Career Cluster(s)

Marketing & Sales

Most Common Education Level

Bachelor's degree

Produce financial and market intelligence by querying data repositories and generating periodic reports. Devise methods for identifying data patterns and trends in available information sources.

Median Annual Income

$77,626

Projected Job Growth

+6 %

Career Cluster(s)

Management & Entrepreneurship

Most Common Education Level

Bachelor's degree

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

Median Annual Income

$62,833

Projected Job Growth

-7 %

Career Cluster(s)

Marketing & Sales

Most Common Education Level

High school diploma or equivalent

Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.

Median Annual Income

$

Projected Job Growth

+8 %

Career Cluster(s)

Marketing & Sales

Most Common Education Level

Bachelor's degree

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Median Annual Income

$

Projected Job Growth

+8 %

Career Cluster(s)

Marketing & Sales

Most Common Education Level

Bachelor's degree

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

Median Annual Income

$

Projected Job Growth

+8 %

Career Cluster(s)

Marketing & Sales

Most Common Education Level

Bachelor's degree

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.