Incentive Professional

Median Annual Income

$131,870

Projected Job Growth

-3 %

Career Cluster(s)

Marketing & Sales

Most Common Education Level

Bachelor's degree

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Median Annual Income

$157,620

Projected Job Growth

+8 %

Career Cluster(s)

Marketing & Sales

Most Common Education Level

Bachelor's degree

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Median Annual Income

$134,760

Projected Job Growth

+7 %

Career Cluster(s)

Management & Entrepreneurship

Most Common Education Level

Bachelor's degree

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

Median Annual Income

$119,200

Projected Job Growth

+6 %

Career Cluster(s)

Hospitality, Events, & Tourism

Most Common Education Level

Bachelor's degree

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

Median Annual Income

$84,900

Projected Job Growth

+9 %

Career Cluster(s)

Arts, Entertainment, & Design

Most Common Education Level

Bachelor's degree

Represent and promote artists, performers, and athletes in dealings with current or prospective employers. May handle contract negotiation and other business matters for clients.

Median Annual Income

$64,160

Projected Job Growth

+6 %

Career Cluster(s)

Hospitality, Events, & Tourism

Most Common Education Level

Bachelor's degree

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

Median Annual Income

$74,680

Projected Job Growth

+8 %

Career Cluster(s)

Marketing & Sales

Most Common Education Level

Bachelor's degree

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

Median Annual Income

$82,510

Projected Job Growth

+8 %

Career Cluster(s)

Arts, Entertainment, & Design

Most Common Education Level

Bachelor's degree

Direct and coordinate activities of personnel engaged in preparation of radio or television station program schedules and programs, such as sports or news.

Median Annual Income

$73,690

Projected Job Growth

+5 %

Career Cluster(s)

Arts, Entertainment, & Design

Most Common Education Level

Bachelor's degree

Originate and prepare written material, such as scripts, stories, advertisements, and other material.

Median Annual Income

$61,270

Projected Job Growth

-7 %

Career Cluster(s)

Marketing & Sales

Most Common Education Level

High school diploma or equivalent

Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.