Google Analytics IQ Certification

Median Annual Income

$157,620

Projected Job Growth

+8 %

Career Cluster(s)

Marketing & Sales

Most Common Education Level

Bachelor's degree

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Median Annual Income

$74,680

Projected Job Growth

+8 %

Career Cluster(s)

Marketing & Sales

Most Common Education Level

Bachelor's degree

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

Median Annual Income

$74,680

Projected Job Growth

+8 %

Career Cluster(s)

Marketing & Sales

Most Common Education Level

Bachelor's degree

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

Median Annual Income

$106,090

Projected Job Growth

+8 %

Career Cluster(s)

Financial Services

Most Common Education Level

Bachelor's degree

Analyze and measure exposure to credit and market risk threatening the assets, earning capacity, or economic state of an organization. May make recommendations to limit risk.

Median Annual Income

$103,800

Projected Job Growth

+11 %

Career Cluster(s)

Digital Technology

Most Common Education Level

Bachelor's degree

Analyze science, engineering, business, and other data processing problems to develop and implement solutions to complex applications problems, system administration issues, or network concerns. Perform systems management and integration functions, improve existing computer systems, and review computer system capabilities, workflow, and schedule limitations. May analyze or recommend commercially available software.

Median Annual Income

$104,920

Projected Job Growth

+11 %

Career Cluster(s)

Public Service & Safety

Most Common Education Level

Bachelor's degree

Implement and administer enterprise-wide document management systems and related procedures that allow organizations to capture, store, retrieve, share, and destroy electronic records and documents.

Median Annual Income

$83,640

Projected Job Growth

+23 %

Career Cluster(s)

Management & Entrepreneurship

Most Common Education Level

Bachelor's degree

Formulate and apply mathematical modeling and other optimizing methods to develop and interpret information that assists management with decisionmaking, policy formulation, or other managerial functions. May collect and analyze data and develop decision support software, services, or products. May develop and supply optimal time, cost, or logistics networks for program evaluation, review, or implementation.

Median Annual Income

$108,020

Projected Job Growth

+36 %

Career Cluster(s)

Marketing & Sales

Most Common Education Level

Bachelor's degree

Develop and implement a set of techniques or analytics applications to transform raw data into meaningful information using data-oriented programming languages and visualization software. Apply data mining, data modeling, natural language processing, and machine learning to extract and analyze information from large structured and unstructured datasets. Visualize, interpret, and report data findings. May create dynamic data reports.

Median Annual Income

$108,020

Projected Job Growth

+36 %

Career Cluster(s)

Digital Technology

Most Common Education Level

Bachelor's degree

Apply knowledge of health care and database management to analyze clinical data, and to identify and report trends.

Median Annual Income

$50,510

Projected Job Growth

0 %

Career Cluster(s)

Financial Services

Most Common Education Level

Bachelor's degree

Compile and compute data according to statistical formulas for use in statistical studies. May perform actuarial computations and compile charts and graphs for use by actuaries. Includes actuarial clerks.