Career Details

Marketing Fundamentals

Description

The Marketing Fundamentals industry certification exam assesses learners on fundamental concepts of marketing. Learners are exposed to a wide range of Marketing Education topics related to the Marketing Pathway, Marketing Careers, and DECA â€" Student Leadership Organization. The exam evaluates their understanding of interpersonal communication concepts and skills, the marketing concept, and the marketing education career pathway. Learners may also be assessed on their participation in DECA competitions and activities as allowed by district policy.

Certifying Organization

YouScience

Details

Question:

Answer

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Certificates

Certificate name

Certified Data Science Practitioner

Certifying Organization

CertNexus

Type

Core

Certificate name

Certified International Trade Marketing Specialist

Certifying Organization

International Trade Certification

Type

Specialty

Certificate name

Marketing

Certifying Organization

YouScience

Type

Core

Advertising and Promotions Managers

Median Annual Income

$131,870

Projected Job Growth

-3 %

Career Cluster(s)

Marketing & Sales

Most Common Education Level

Bachelor's degree

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

EnterprisingConventionalArtistic

Marketing Managers

Median Annual Income

$157,620

Projected Job Growth

+8 %

Career Cluster(s)

Marketing & Sales

Most Common Education Level

Bachelor's degree

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

EnterprisingConventional

Sales Managers

Median Annual Income

$135,160

Projected Job Growth

+6 %

Career Cluster(s)

Marketing & Sales

Most Common Education Level

Bachelor's degree

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EnterprisingConventional

Public Relations Managers

Median Annual Income

$134,760

Projected Job Growth

+7 %

Career Cluster(s)

Management & Entrepreneurship

Most Common Education Level

Bachelor's degree

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

EnterprisingConventionalSocial

Management Analysts

Median Annual Income

$99,410

Projected Job Growth

+11 %

Career Cluster(s)

Public Service & Safety

Most Common Education Level

Bachelor's degree

Conduct organizational studies and evaluations, design systems and procedures, conduct work simplification and measurement studies, and prepare operations and procedures manuals to assist management in operating more efficiently and effectively. Includes program analysts and management consultants.

ConventionalInvestigativeEnterprising

Search Marketing Strategists

Median Annual Income

$74,680

Projected Job Growth

+8 %

Career Cluster(s)

Marketing & Sales

Most Common Education Level

Bachelor's degree

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

EnterprisingConventionalInvestigative

Financial and Investment Analysts

Median Annual Income

$99,010

Projected Job Growth

+10 %

Career Cluster(s)

Financial Services

Most Common Education Level

Bachelor's degree

Conduct quantitative analyses of information involving investment programs or financial data of public or private institutions, including valuation of businesses.

ConventionalEnterprisingInvestigative

Data Scientists

Median Annual Income

$108,020

Projected Job Growth

+36 %

Career Cluster(s)

Marketing & Sales

Most Common Education Level

Bachelor's degree

Develop and implement a set of techniques or analytics applications to transform raw data into meaningful information using data-oriented programming languages and visualization software. Apply data mining, data modeling, natural language processing, and machine learning to extract and analyze information from large structured and unstructured datasets. Visualize, interpret, and report data findings. May create dynamic data reports.

InvestigativeConventional

Business Intelligence Analysts

Median Annual Income

$108,020

Projected Job Growth

+36 %

Career Cluster(s)

Marketing & Sales

Most Common Education Level

Bachelor's degree

Produce financial and market intelligence by querying data repositories and generating periodic reports. Devise methods for identifying data patterns and trends in available information sources.

ConventionalInvestigativeEnterprising

Advertising Sales Agents

Median Annual Income

$61,270

Projected Job Growth

-7 %

Career Cluster(s)

Marketing & Sales

Most Common Education Level

High school diploma or equivalent

Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.

EnterprisingConventionalArtistic